Seminar on Digital Customer Experience

You would love to embark on a journey through digitalization and let your customers benefit from what digital technologies have to offer in terms of experience? The HEC Liège Executive Education department and the HEC Digital Lab present their new seminar:

« Digital Customer Experience »

Thanks to this seminar, you’ll be able to understand, conceive, and implement innovative customer experiences and journeys, with a human-centered focus and the objective of creating and capturing value. You’ll discover how to create and reinforce engagement, thanks to behavioural design and gamification. You’ll benefit from examples and applications of proven techniques to improve your customer experience and design compelling customer journeys.

To know more about this seminar, take a look at the information and registration page and/or replay the webinar presented by our experts on the same topic.


  • 8h training


  • Laurence DESSART

    Ph.D, Assistant marketing professor at HEC Liege and Marketing expert
  • Dominique MANGIATORDI

    Digital marketing Entrepreneur, Professor at Solvay Business School with a specialization in Digital Marketing, Gamification and Branding