Seminar on Digital Customer Experience
You would love to embark on a journey through digitalization and let your customers benefit from what digital technologies have to offer in terms of experience? The HEC Liège Executive Education department and the HEC Digital Lab present their new seminar:
« Digital Customer Experience »
Thanks to this seminar, you’ll be able to understand, conceive, and implement innovative customer experiences and journeys, with a human-centered focus and the objective of creating and capturing value. You’ll discover how to create and reinforce engagement, thanks to behavioural design and gamification. You’ll benefit from examples and applications of proven techniques to improve your customer experience and design compelling customer journeys.
- 8h training
Laurence DESSARTPh.D, Assistant marketing professor at HEC Liege and Marketing expert
Dominique MANGIATORDIDigital marketing Entrepreneur, Professor at Solvay Business School with a specialization in Digital Marketing, Gamification and Branding