Seminar: Digital Customer Experience - Level 1


Enhance your customer’s experience and design exciting journeys.

Thanks to this seminar, you will be able to understand, design and implement innovative customer experience and journeys, with a human-centered approach and with the purpose of creating and capturing value. You will discover how to create and reinforce engagement thanks to behavioral design and gamification. You will benefit from examples and proven technique applications to improve your customer experience and design captivating journeys.


This seminar is organised by the HEC Executive School  and the HEC Digital Lab.


  • 09:00 ▶ Discover: The power of the digital customer experience (DCX): overview, theory and focus on storytelling. ▶ Learn: DCX Mapping: tools and techniques for visualizing experiences. ▶ Co-create: DCX Mapping: applied workshop.
  • 12:00 Break
  • 13:00 ▶ Discover: The foundations of behavioral and UX design, gamification and augmented reality. ▶ Learn: Enhancing CXD for your business with behavioral UXdesign, gamification and augmented reality. ▶ Co-create : Application of the CXD enhancement technique to your business.


  • Laurence Dessart

    Laurence DESSART

    Professor in the Marketing and innovation department group of HEC Liège
  • Dominique MANGIATORDI

    Digital marketing entrepreneur and gaming enthusiast

For more information, visit the HEC Executive School’s website.